Monday, October 31, 2022
Tモール.Tmall: The Ultimate Guide
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A big part of this innovative culture can be explained by the competitiveness of the market as well as a demanding consumer base. Hopefully, this guide will help you understand better the importance of Tmall in the market, as well as the best eCommerce practices to succeed on the App and in China.
Founded in under the famous Alibaba group, Tmall 天猫 , is the biggest Chinese e-commerce website in terms of sales values. It is a subsidiary of the e-commerce website Taobao 淘宝网. Its target market is primarily B2C Business-To-Consumer. If we look at the ranking of top Chinese websites based on traffic volume, it is clear that Tmall leads the way, even compared to the most popular search engine in China, Baidu.
In terms of time, Chinese consumers are spending on average 7 minutes per day on the app, which is more than twice the time spent on JD. As of Q1, Tmall accounted for around com with It is estimated that more than million consumers in China have purchased at least once through Tmall, thus, explaining why a growing number of international brands are joining Tmall Global. Even if you are not quite familiar with Tmall, you have probably already heard of it these last few years, during big sales events.
Tmall is indeed famous for its multiple sales record such as the It is the biggest sales event for e-commerce platforms such as Tmall, JD. com, and Taobao. Thus, if you want to do business in China, you will have to focus particularly on this big day, in terms of communication and marketing, but also in terms of advertising. China loves festivities, and each of them is a great occasion for brands to launch specific campaigns, Read more about Important dates for eCommerce in China.
We introduce you to the most important celebrations and shopping festivals in China, illustrated by examples of brand campaigns. For international companies, Tmall can be a useful e-commerce platform to help increase their sales as well as to promote their brand. Luxury brands not only have access to Tmall and Tmall Global but also to Tmall Luxury Pavilion.
They also benefit from a unique user experience such as AI and AR, which can be a determining factor to attract consumers and make them spend more time on your web page. You have to know that Tmall is indeed the most popular e-commerce website in China, but not the only one!
There are plenty of e-commerce websites that can be more suitable for your company, in terms of marketing strategies, but mostly in terms of price.
As the leader in the Chinese market, selling products on Tmall can be quite expensive, and even unaffordable for many smaller companies. With work on your store, on-site, and off-site marketing, your journey will be rewarding.
If you are interested in expanding your activities in China, you probably already know that e-commerce is the quintessence of business. To export and sell your goods in China, it is undeniable that you will probably want to open a store on leading e-commerce platforms such as Tmall, which attracts every minute thousand consumers. Nonetheless, platforms like JD. com and Tmall only accept high-quality products and brands that already have a good reputation in China.
Before getting started, running a market survey is a great idea. With a shift toward new technologies and internet-related tools, the Chinese population is one of the most connected in the world, from purchasing products on the internet to paying for their cab. As seen in the above graphic, the number of online shoppers in China keeps increasing, reaching more than million online shoppers in , following the Covid pandemic. As a matter of fact, with the Covid pandemic, consumers have shifted from offline to online purchases on e-commerce platforms.
Moreover, in order to alleviate the tough competition, many brands are sending e-vouchers to their followers through social media, which attracts even more Chinese consumers.
Some of the factors contributing to the e-commerce growth are increased internet penetration, and always increasing spending power, but also the expansion of the e-commerce giant Alibaba Group. In China, the possibility to open a shop on an e-commerce website does not only depend on your motivation but mostly on how your brand appears and the potential, it will have on its platform.
If you want to get the opportunity of selling your products on one of the most consulted e-commerce websites in the world, you will need to show what you have to offer, and convince Tmall that you have the potential to attract Chinese consumers interest. To register your company on Tmall, you have to know that Tmall requires its merchants to have official Chinese documents as well as to have your products registered with the local authorities.
Learn more on Tmall Registration Process: How can brands register on Tmall? If you want to sell your goods on Tmall, be aware that the fees are quite high although, in most cases and with the right strategy it is totally worth it. The good news is the more you sell, the more visibility you get and the higher your conversion rate gets. The hard part is to get initial traffic and sales but there are solutions for that.
Indeed, Chinese consumers are extremely suspicious of products and brands that they have never heard of before. Word-of-mouth is actually one of the best ways to attract new customers, and this is why your brand e-reputation is essential when it comes to entering the Chinese market. Advertising in China requires a different approach from what we are accustomed to, especially on Chinese e-commerce platforms such as Tmall. However, some tools of advertising are quite similar to ours.
If you want to have more pieces information about advertising on Tmall, feel free to contact us. The Chinese market is one of the most promising in the world in terms of opportunities, both for smaller companies like startups, but also for larger international companies. However, in order to succeed, you will need to local e-commerce websites, such as Tmall, the leader in e-commerce in China. To do so, you will need to do a lot of research beforehand as well as be prepared to complete quite a long procedure in order to sell your goods on the platform.
Working with an agency that has both western and Chinese points of view like Gentlemen Marketing Agency can help you overcome the pitfalls of the Chinese market. As a Tmall Partner , we have accompanied many companies entering the Chinese market through Tmall. Proud of the success of the companies that contacted us, our experts are ready to help any company willing to do business in China. So, if you are interested in doing business in China, do not hesitate to contact us and we will reply within 24 hours.
That is why emergent countries represent real ooportunities for them. The point is to maintain growth and benefits also. If we take a look on China, it represent a good…. Do you want to sell on JD or JD Worldwide? Being one of the biggest Cross-Border ECommerce Marketplaces, JD is an online marketplace you should have on your radar. The following post will provide you with crucial information from setting up your account to tips for managing your store and getting more sales.
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Not as big as him, his competitors specialized in specific fields such as technology JingDong, JD or food products Koala. With more than 70, brands available in more than 50,….
Online shopping has become the mainstream in China, and any brand serious about entering the Chinese market should be investing time investigating the Chinese E-Commerce landscape. In this practical guide, we are focusing on Vipshop International. Your email address will not be published. DOWNLOAD our Free e-commerce Guide. Skip to content. Contents What is Tmall 天猫? Tmall: The Most Popular Chinese E-commerce Website Why does Tmall matter for businesses?
Is Tmall necessary to sell goods in China? E-commerce in China China eCommerce: An ever Growing Market How to sell your goods on Tmall? What company can apply to register on Tmall China? Tmall Registration and running fees: How do you increase your ROI on the Tmall Marketplace?
The importance of e-reputation in China Advertising on Tmall We are Tmall Partner — Contact us to get started. Contact us. Previous Previous. Next Continue. Similar Posts. Leave a Reply Cancel reply Your email address will not be published. Let's Discuss Your Project? DOWNLOAD our Free e-commerce Guide All the thing you need to know to sell products in China.
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